Caresha Please

Client

DeLeón and Revolt Tv

Deliverables

Brand
Marketing Strategy
Messaging
Branding and Identity
Design
Content Creation

Challenges

To strategically elevate the visibility of DeLeón tequila through organic means, while fostering an atmosphere conducive to informal, candid dialogue.

Outcome

The Show generates an average of 4 million views per episode, resulting in billions of impressions. As a result of the show's popularity, Caresha's personal brand has surpassed that of her music brand and DeLeón sales have seen a significant increase, more than doubling.

What Happened

The Show has proven to be a major success, resulting in a 50% increase in revenue for DeLeón Tequila. Caresha's personal brand has surpassed that of her music brand, and the show has become a cultural phenomenon, resonating with a wide, diverse audience and cementing its place as ahit with a strong following in the Black community.

Impact By Numbers

50% increacse in DeLeón revenue.
4 million views per episode.
Billions of impressions.

PHASE 01- STRATEGY & APPROACH

Developing the Strategy

Over a week facilitated session, we surfaced challenges of cultural topics. In the process, we prioritized the importance of having a place that provided transparency to the information we see and hear. This became the foundation for the branding and marketing plans for this viral.

Defining the Brand

Our strategy session included a series of exercises that allowed us to extract and refine the key pillars of the brand, which defined the brand's personality in terms of visual, verbal and behavioral elements.

PHASE 01- STRATEGY & APPROACH

Understanding the Culture

For decades, the Black culture has been a defining force in style, culture, and news. To effectively serve this community in the future, our team created specialized user profiles to gain insight into the demographics, wants, and desires of our audience.
 
This information provides us with a clear understanding of who they are and enabled us to tailor our strategies accordingly.

Positioning

By understanding the essence of the Caresha Please brand and the target audience we were catering to, we were able to establish a clear positioning for the brand.

Outcome

The DeLeón Tequila brand has seen a significant increase in sales, up 50%. Revolt TV has been recognized as the Best Hip Hop Platform, resulting in millions of subscribers and app downloads.
 
Caresha's brand presence has grown exponentially, making her a household name and surpassing the success of her music career. The show has positioned her as a cultural influencer at the forefront of the industry.